Cotton Ink is the home of freelance designer, Darren Cotton.

Based within the City of Leicester and with clients throughout the United Kingdom; I offer a flexible approach to design grounded with over fifteen years experience in a wide range of sectors.



The Studio

4 Meadway



+(0)116 216 8108

+(0)7891 011 870



Cotton INK

Jan 2014 - Present  |  Freelance Designer

I have always had a passion to create, which led me to gaining a Masters Degree in Design from Coventry University in 2003; since then I have undertaken a wide range of projects for both agencies and companies working in the catering, exhibition and retail sectors allowing me to develop a wide range of skills in both production, interior, graphics and brand design.

In 2014 I decided to start Cotton Ink with the simple goal to offer on trend design services to both existing businesses and individuals that require support to achieve their ambitions.

LloydsPharmacy Ltd

Feb 2005 - Dec 2013  |  Lead & Senior Designer

I was employed originally as the Senior Designer heading up a small team focused on the company’s re-branding programme across the estate and last year I moved to be the lead designer.

I was lucky enough to work on a wide range of projects, including a supporting role in the new store formate, creation of pop-op pharmacies used a the Olympic games and created the first the companies first concession within Selfridges & Co on Oxford High Street in London.

Silver Knight Exhibitions Ltd

Oct 2003 - Jan 2005  |  Exhibition Designer

I worked as part of a six person team to design and develop exhibition stands, museums and shop fit outs. Clients include Volkswagen, Mitsubishi, Liverpool Natural History Museum and Harrods.

Catering Design Group

Aug 2001 - Sep 2002  |  Junior Designer

Engaged as part of a small design team to provide design solutions for a range of clients which included Wedgwood Potteries and Napier University.


Coventry College

2010 - 2011  |  City & Guilds

Levels one and two in photography, with distinctions in both.

Coventry University

1999 - 2003  |  MDes Industrial Product Design

Masters of Design 2:1 Hons


Deciding to choose a freelancer over an agency has several benefits to any business, foremost is value; a freelancer will produce the same if not higher standard of work often at a fraction of the price. In addition, you receive direct contact rather than via an account manager, enabling a more personal service to ensure the creative vision is fully understood.

Graphics & Branding

Maybe you are a new business and are in need of a strong identity creating or an existing company wanting to update or expand your presence with some new design material. Whether it is a simple as new letterhead, promotional literature, new/updated packaging, an entirely new brand identity; I am well placed with flair & ambition to create something unique to suit you.

Retail Environments

For the most significant part of my design career I have been creating within the retail environments, from bespoke shop-fittings to complete store concepts, I have the skills and experience to deal with the whole process from design, Local Authority Planning and Building Regulation consent to project management of installation. Whether you are looking to refresh an existing store or to develop something completely new, I have the required vision and practical experience to create your store and see it through from start to finish.

Responsive Web

In this digitally connected world, it has never been more important to have a website which can be accessed on the numerous devices and screen type to ensure your business is showcased at its best to all potential new customers. I create beautiful crafted, bespoke and responsive websites with enhance usability, access and navigation no mater if it is view on a computer, tablet or smartphone.

Autodesk AutoCAD 2017

Adobe Photoshop CC

Adobe Illustrator CC

Adobe Indesign CC

Adobe Muse CC

CorelDraw X8


supported clients

a few recent projects

TEK Brochure

Premium Brochure

TV Concept

Tek asked me to create a brochure which could be supplied to clients and be used online with a range of case studies.

Retail brochure created for Polar to help promote their new retail scheme throughout the UK.

Concept for a re-design of the user interface for on Android TV. Clean and simple lines for ease of use.

Cotton INK

The Studio

4 Meadway , Leicester, LE3 6FS

+44 (0)116 216 8108

+44 (0)7891 011 870


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